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Classes - Click here to download a PDF of the class descriptions.

1:00 - 2:45PM

Mardi Gras Parade Float

Dante Longhi, CBA*
Classroom: Grand Ballroom A
Prerequisites: None
Class Description: Since we’re in New Orleans, let’s get in the spirit and celebrate Mardi Gras! And, what is a Mardi Gras celebration without a parade float? Join Dante as he teaches delegates how to create a large 3D moving sculpture. This hands-on class is for every experience level and will require teamwork to build a Mardi Gras float with balloons.
Format: Hands-On
Category: Decor
Difficulty Level: All
Techniques Taught: Classic Decor, Variable Garlands, 3D Sculpture with and without frame, External Decor, and Large Structure

Design 101

Cam Woody, CBA; Colin Myles, CBA;
and Tope Abulude, CBA

Classroom: Grand Salon 4 & 7
Prerequisites: Basic balloon skills
Class Description: Learn how to see your balloon work with a designer’s eye. Delegates will gain an understanding of why certain designs look better than others, and how to improve every balloon creation using the principles and elements of design.
Format: Interactive Lecture
Category: Decor, Retail, Twisting, Business, Design
Difficulty Level: All
Techniques Taught: Applying the principles and elements of design to balloon creations

Maximizing Your Retail Sales

Michelle Comerford, CBA
Classroom: Grand Salon 10
Prerequisites: Basic balloon skills
Class Description: Learn how to take your retail sales to the next level by developing a strategy to maximize sales through product, pricing, promotion, and planning. Join Michelle, Head of Sales and Marketing for Pioneer Europe Limited, as she shares her industry insights on becoming a destination store, standing out from competitors, and increasing point-of-purchase sales. She will also help you and your staff gain the confidence you need to pursue more sales and make more money.
Format: Lecture
Category: Retail
Difficulty Level: All
Techniques Taught: Secrets to effective pricing and promotions

Twisting Isn’t Scary (fundamentals)

Dominic Cassidy, CBA, & Keith Stirman, CBA, Dennis Scott, CBA; Jason Secoda; Pieter van Engen, CBA; and Tina Giunta, CBA
Classroom: Grand Salon 13 & 16
Prerequisites: None
Class Description: Join these instructors as they teach you new skills and techniques for adding Non-round balloons to your arrangements and decor. You’ll learn the art of deco-twisting—setting you apart from the competition and increasing the perceived value of your work, so you MAKE MORE MONEY! You’ll also learn how to boost your profits and creativity as Keith and Dom teach you how to add inexpensive, air-filled elements to your arrangements.
Format: Hands-On
Category: Twisting
Difficulty Level: Basic
Techniques Taught: Inflation and tying non rounds, all basic twists including Fold (Loop) Twist, Pinch Twist, Apple Twist, Precision Bubbles, Twisties, and flat weave

Quick Links Basics

Fiona Fisher, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: Basic balloon skills
Class Description: This class will introduce you to the wonderful Quick Link Balloons and all their versatility. You will learn the best way to tie Quick Links and how to create sculptures you never thought were possible without framing or helium. The hands-on practice will leave you thinking, “how did I survive without Quick Links!”
Format: Hands-On
Category: Decor/Retail
Difficulty Level: Basic/Intermediate
Techniques Taught: How to use Quick Links with cost effective and imaginative designs

Back to the Basics

Lisa Swiger, CBA; Amanda Armstrong, CBA
Classroom: Grand Salon 9 & 12
Prerequisites: None
Class Description: Whether you’re new to the business or looking to refresh your skills, this class will explore all the fundamentals of balloon decor and address common mistakes that even the most seasoned decorator might be making.
Format: Interactive Lecture
Category: Decor, Business, Design
Difficulty Level: All
Techniques Taught: Classic decor fundamentals and time-saving tips

Numbers Tell the Story

Pat Billups, CBA
Classroom: Rosedown
Prerequisites: Delegates are required to bring specific financial data from their company (income statements, budget, etc.) to class.
Class Description: Business owners must have a basic grasp of their financial condition for many reasons. In this class delegates will learn what a balance sheet is, how sales and expenses impact an income statement, and what lenders want to know about financial health.
Format: Lecture
Category: Business
Difficulty Level: Basic/Intermediate
Techniques Taught: Develop, maintain, and read financial statements

3:15 - 5:00PM

Mardi Gras Parade Float

Dante Longhi, CBA*
Classroom: Grand Ballroom A
Prerequisites: None
Class Description: Since we’re in New Orleans, let’s get in the spirit and celebrate Mardi Gras! And, what is a Mardi Gras celebration without a parade float? Join Dante as he teaches delegates how to create a large 3D moving sculpture. This hands-on class is for every experience level and will require teamwork to build a Mardi Gras float with balloons.
Format: Hands-On
Category: Decor
Difficulty Level: All
Techniques Taught: Classic Decor, Variable Garlands, 3D Sculpture with and without frame, External Decor, and Large Structure

Design 101

Cam Woody, CBA; Colin Myles, CBA;
and Tope Abulude, CBA

Classroom: Grand Salon 4 & 7
Prerequisites: Basic balloon skills
Class Description: Learn how to see your balloon work with a designer’s eye. Delegates will gain an understanding of why certain designs look better than others, and how to improve every balloon creation using the principles and elements of design.
Format: Interactive Lecture
Category: Decor, Retail, Twisting, Business, Design
Difficulty Level: All
Techniques Taught: Applying the principles and elements of design to balloon creations

Time to Sell

Michelle Comerford, CBA
Classroom: Grand Salon 10
Prerequisites: Basic balloon skills
Class Description: Creating amazing balloon designs is only half of the equation. To be successful, you must also be able to sell your designs. In this class, delegates will learn how to identify the right questions to ask potential clients to secure a sale, as well as the best verbiage to use when selling the benefits of balloons. Delegates will also gain new ideas for targeting business-to-business opportunities.
Format: Lecture
Category: Business
Difficulty Level: All
Techniques Taught: Selling techniques and overcoming objections

Twisting Isn’t Scary (fundamentals)

Dominic Cassidy, CBA, & Keith Stirman, CBA, Dennis Scott, CBA; Jason Secoda; Pieter van Engen, CBA; and Tina Giunta, CBA
Classroom: Grand Salon 13 & 16
Prerequisites: None
Class Description: Join these instructors as they teach you new skills and techniques for adding Non-round balloons to your arrangements and decor. You’ll learn the art of deco-twisting—setting you apart from the competition and increasing the perceived value of your work, so you MAKE MORE MONEY! You’ll also learn how to boost your profits and creativity as Keith and Dom teach you how to add inexpensive, air-filled elements to your arrangements.
Format: Hands-On
Category: Twisting
Difficulty Level: Basic
Techniques Taught: Inflation and tying non rounds, all basic twists including Fold (Loop) Twist, Pinch Twist, Apple Twist, Precision Bubbles, Twisties, and flat weave

Quick Links Basics

Fiona Fisher, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: Basic balloon skills
Class Description: This class will introduce you to the wonderful Quick Link Balloons and all their versatility. You will learn the best way to tie Quick Links and how to create sculptures you never thought were possible without framing or helium. The hands-on practice will leave you thinking, “how did I survive without Quick Links!”
Format: Hands-On
Category: Decor/Retail
Difficulty Level: Basic/Intermediate
Techniques Taught: How to use Quick Links with cost effective and imaginative designs

Back to the Basics

Lisa Swiger, CBA; Amanda Armstrong, CBA
Classroom: Grand Salon 9 & 12
Prerequisites: None
Class Description: Whether you’re new to the business or looking to refresh your skills, this class will explore all the fundamentals of balloon decor and address common mistakes that even the most seasoned decorator might be making.
Format: Interactive Lecture
Category: Decor, Business, Design
Difficulty Level: All
Techniques Taught: Classic decor fundamentals and time-saving tips

Budgeting Bootcamp

Pat Billups, CBA
Classroom: Rosedown
Prerequisites: Knowledge of financial statements. Delegates need to bring their financial statements, balance sheet, and income statement to class.
Class Description: It’s often said that writing down your goals increases the likelihood of achieving them. When you create a budget, you are setting your goals to move your company in a particular direction with measurable results. Learn the importance of creating budgetary goals and reaching them.
Format: Lecture
Category: Business
Difficulty Level: Intermediate/Advanced
Techniques Taught: Delegates will complete a budget for 2016 based on prior year performance with consideration to new marketing strategies and market conditions.

* Instructor also fluent in Spanish & Portuguese

8:30 - 10:00AM

Children’s Magical World

Marlys Parra, CBA
Classroom: Grand Ballroom A
Prerequisites: Basic knowledge and experience with basic balloon decor, twisting techniques, and job cost forms
Class Description: Learn how to build scenery for children’s events with advanced and dazzling techniques for maximum visual impact. Join Marlys as she teaches how to create figures and characters with distortion and twisting techniques. Delegates will also have the opportunity to practice creating the faces of some of their favorite characters.
Format: Interactive Lecture
Category: Decor
Difficulty Level: Advanced
Techniques Taught: Middle/advanced levels of distortion and creating stunning colors

Paradables

David & Shana Brenion
Classroom: Grand Salon 4 & 7
Prerequisites: Basic balloon twisting skills and Quick Link Balloons
Class Description: Paradables are large sculptures that can be simple to assemble, but make an enormous impact when mounted on a structure and manipulated like a giant puppet. Learn how to make these impressively big balloon sculptures filled with character and charm, starting with the design process all the way to the performance of interactive puppets.
Format: Hands-On
Category: Twisting/Entertaining, Decor
Difficulty Level: Intermediate
Techniques Taught: Quick Link weaving and assembling PVC frames

Window Displays

Azusa Ieizumi, CBA
Classroom: Grand Salon 10
Prerequisites: Classic Balloon Decor, Apple Twist, Pinch Twist
Class Description: Join Azusa as she teaches delegates how to create and sell window displays. Delegates will learn how to make a wall, doll, and a stand to create an attractive window display. They will also learn how to incorporate Japanese KAWAII (cute) color and design.
Format: Lecture
Category: Retail, Decor
Difficulty Level: Advanced
Techniques Taught: Creating a balloon stand with Microfoil balloons and a balloon wall with Quick Links and Microfoil Balloons

Twisting Deco-ded

Phileas Flash
Classroom: Grand Salon 13 & 16
Prerequisites: Inflating and tying a balloon, some hand strength
Class Description: It’s no secret that balloon decor looks great when combined with twisted creations, so what are you waiting for? Join Phileas Flash as he shows you some practical techniques and figures specially designed to twist extra life into your decor.
Format: Hands-On
Category: Decor, Twisting
Difficulty Level: Beginner/Intermediate
Techniques Taught: Basic twists, raisin twist, frumple twist, and figures

Theme Party Add-Ons

Alberto Falcone, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: None
Class Description: Imagine a magnificent carnival party with several friends who gathered from all over the world. In this class delegates will create two amazing photo-sets to be used during the Thursday night theme party to help capture the special memories from the night.
Format: Hands-On
Category: Decor, Design
Difficulty Level: Basic/Intermediate
Techniques Taught: Creating a SDS wall, assembling Starpoint balloons, and achieving volume with Quick Links

Theme Party Centerpiece

Tope Abulude, CBA
Classroom: Grand Salon 9 & 12
Prerequisites: Delegates should have taken a fundamentals class and should be comfortable using entertainer balloons
Class Description: Join Tope for a special hands-on workshop building the centerpieces for the Thursday night theme party. You’ll participate in producing multiple designs while learning real-world production techniques from this centerpiece maestro.
Format: Hands-On
Category: Decor
Difficulty Level: Intermediate
Techniques Taught: Microfoil distortion and connections, weaving, and centerpiece construction techniques

Growing Accounts in the Corporate Marketplace

Colin Stewart, CBA
Classroom: Grand Salon 15
Prerequisites: None
Class Description: Do you want to grow your corporate client base, but you’re unsure how? Get valuable insight on how to gain the confidence to approach corporate clients, the do’s and don’ts of cold calls, and establishing and maintaining your business in the corporate marketplace.
Format: Lecture
Category: Business
Difficulty Level: All
Techniques Taught: Gain knowledge and confidence to seek out and secure new clients in the corporate marketplace

What Would You Charge For That?

Lisa Swiger, CBA
Classroom: Rosedown
Prerequisites: None, but basic math and calculator skills are a plus
Class Description: Have you ever felt at a loss for how to price a job? Explore all the elements that go into pricing your services and making the best profit. You’ll gain a thorough understanding of the Job Cost Form, and how to price any job with comfort and ease.
Format: Interactive Lecture
Category: Business
Difficulty Level: All
Techniques Taught: Pricing and planning a job from start to finish

Little Bag – Big Results – Classic Balloon Decor

Treb Heining, CBA
Classroom: Versailles
Prerequisites: None
Class Description: Take advantage of this unique opportunity to learn from the man who created the term “Classic Balloon Decor.” He also turned a dream into a million-dollar business, which in turn spawned an industry! This class will focus on how Treb and his original company—BalloonArt By Treb—used Classic Balloon Decor almost exclusively to grow and create a profitable business with a focus on skill, design, and big dreams.
Format: Interactive Lecture
Category: Decor, Business
Difficulty Level: All
Techniques Taught: Improving balloon skills, working on site with a crew, designing for impact, rigging methods, making money, and much more

10:30AM - 12:00PM

Children’s Magical World

Marlys Parra, CBA
Classroom: Grand Ballroom A
Prerequisites: Basic knowledge and experience with basic balloon decor, twisting techniques, and job cost forms
Class Description: Learn how to build scenery for children’s events with advanced and dazzling techniques for maximum visual impact. Join Marlys as she teaches how to create figures and characters with distortion and twisting techniques. Delegates will also have the opportunity to practice creating the faces of some of their favorite characters.
Format: Interactive Lecture
Category: Decor
Difficulty Level: Advanced
Techniques Taught: Middle/advanced levels of distortion and creating stunning colors

Paradables

David & Shana Brenion
Classroom: Grand Salon 4 & 7
Prerequisites: Basic balloon twisting skills and Quick Link Balloons
Class Description: Paradables are large sculptures that can be simple to assemble, but make an enormous impact when mounted on a structure and manipulated like a giant puppet. Learn how to make these impressively big balloon sculptures filled with character and charm, starting with the design process all the way to the performance of interactive puppets.
Format: Hands-On
Category: Twisting/Entertaining, Decor
Difficulty Level: Intermediate
Techniques Taught: Quick Link weaving and assembling PVC frames

Window Displays

Azusa Ieizumi, CBA
Classroom: Grand Salon 10
Prerequisites: Classic Balloon Decor, Apple Twist, Pinch Twist
Class Description: Join Azusa as she teaches delegates how to create and sell window displays. Delegates will learn how to make a wall, doll, and a stand to create an attractive window display. They will also learn how to incorporate Japanese KAWAII (cute) color and design.
Format: Lecture
Category: Retail, Decor
Difficulty Level: Advanced
Techniques Taught: Creating a balloon stand with Microfoil balloons and a balloon wall with Quick Links and Microfoil Balloons

Twisting Deco-ded

Phileas Flash
Classroom: Grand Salon 13 & 16
Prerequisites: Inflating and tying a balloon, some hand strength
Class Description: It’s no secret that balloon decor looks great when combined with twisted creations, so what are you waiting for? Join Phileas Flash as he shows you some practical techniques and figures specially designed to twist extra life into your decor.
Format: Hands-On
Category: Decor, Twisting
Difficulty Level: Beginner/Intermediate
Techniques Taught: Basic twists, raisin twist, frumple twist, and figures

Theme Party Add-Ons

Alberto Falcone, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: None
Class Description: Imagine a magnificent carnival party with several friends who gathered from all over the world. In this class delegates will create two amazing photo-sets to be used during the Thursday night theme party to help capture the special memories from the night.
Format: Hands-On
Category: Decor, Design
Difficulty Level: Basic/Intermediate
Techniques Taught: Creating a SDS wall, assembling Starpoint balloons, and achieving volume with Quick Links

Theme Party Centerpiece

Tope Abulude, CBA
Classroom: Grand Salon 9 & 12
Prerequisites: Delegates should have taken a fundamentals class and should be comfortable using entertainer balloons
Class Description: Join Tope for a special hands-on workshop building the centerpieces for the Thursday night theme party. You’ll participate in producing multiple designs while learning real-world production techniques from this centerpiece maestro.
Format: Hands-On
Category: Decor
Difficulty Level: Intermediate
Techniques Taught: Microfoil distortion and connections, weaving, and centerpiece construction techniques

Growing Accounts in the Corporate Marketplace

Colin Stewart, CBA
Classroom: Grand Salon 15
Prerequisites: None
Class Description: Do you want to grow your corporate client base, but you’re unsure how? Get valuable insight on how to gain the confidence to approach corporate clients, the do’s and don’ts of cold calls, and establishing and maintaining your business in the corporate marketplace.
Format: Lecture
Category: Business
Difficulty Level: All
Techniques Taught: Gain knowledge and confidence to seek out and secure new clients in the corporate marketplace

What Would You Charge For That?

Lisa Swiger, CBA
Classroom: Rosedown
Prerequisites: None, but basic math and calculator skills are a plus
Class Description: Have you ever felt at a loss for how to price a job? Explore all the elements that go into pricing your services and making the best profit. You’ll gain a thorough understanding of the Job Cost Form, and how to price any job with comfort and ease.
Format: Interactive Lecture
Category: Business
Difficulty Level: All
Techniques Taught: Pricing and planning a job from start to finish

Little Bag – Big Results – Classic Balloon Decor

Treb Heining, CBA
Classroom: Versailles
Prerequisites: None
Class Description: Take advantage of this unique opportunity to learn from the man who created the term “Classic Balloon Decor.” He also turned a dream into a million-dollar business, which in turn spawned an industry! This class will focus on how Treb and his original company—BalloonArt By Treb—used Classic Balloon Decor almost exclusively to grow and create a profitable business with a focus on skill, design, and big dreams.
Format: Interactive Lecture
Category: Decor, Business
Difficulty Level: All
Techniques Taught: Improving balloon skills, working on site with a crew, designing for impact, rigging methods, making money, and much more

2:00 - 3:30PM

Advanced Quick Links

Didier Dvorak, CBA
Classroom: Grand Ballroom A
Prerequisites: Decor knowledge, proper inflation technique, and prior experience working with Quick Links
Class Description: Think you know everything there is to know about Quick Link Balloons? Think again! In this class, delegates will learn new and advanced techniques for working with Quick Links to create large sculptures. Didier will share his tips and tricks for building large Quick Link designs on-site and selling the sizable creations to customers. Delegates will also have the opportunity to apply the new techniques they’ve learned to a large sculpture build in class.
Format: Interactive Lecture
Category: Decor, Design
Difficulty Level: Advanced
Techniques Taught: Learn how to master the curves and change the direction of Quick Links to create a 3D perception.

Advanced Decor with 321Qs

Luc Bertrand, CBA
Classroom: Grand Salon 4 & 7
Prerequisites: Knowledge of tying clusters, Classic Balloon Decor, helium use, and using job cost forms
Class Description: Classic Balloon Decor is taken to the next level in this session. Luc will show you how to advance your Garlands, Arches, and murals by adding patterns and sizing variations to give a visual distortion and higher impact. With Luc's guidance you will create an array of decor and master the skills needed to create your own advanced decor.
Format: Hands-On
Category: Decor
Difficulty Level: Intermediate
Techniques Taught: Exploring new concepts for Classic Balloon Decor, quick construction methods, and balloon building elements

Color as a Tool

Olga Baranova, CBA; & Olga Samoilova, CBA
Classroom: Grand Salon 10
Prerequisites: Classic Balloon Decor
Class Description: Don’t be intimidated by the wide range of Qualatex colors! Learn how to use color as a tool, use color to create decor and designs, match different colors, and select perfect color combinations. Delegates will also learn how to amplify the visual impact of color in their designs.
Format: Interactive Lecture
Category: Design
Difficulty Level: Intermediate
Techniques Taught: How to use a color wheel and double stuffing as a tool

Balloon Hats

Dennis Scott, CBA
Classroom: Grand Salon 13 & 16
Prerequisites: Basic balloon twisting
Class Description: Are you getting tired of making the same old balloon hats at each and every event? In this hands-on class, learn how to create new and unique designs that will create a huge impact at your event. Dennis will cover new techniques that will wow your audience and get maximum visibility.
Format: Hands-On
Category: Twisting
Difficulty Level: Advanced
Techniques Taught: Double stuffing, Raisin Twists, and sidewall bubbles

Executing the Perfect Balloon Drop

Connie Iden-Monds, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: None
Class Description: Nothing creates more excitement at an event than a balloon drop! In this class, you’ll learn how to create a flawless balloon drop including aspects such as planning, tools, rigging mediums, and drop materials. Because drops can be filled in a very short time, there’s minimal investment for big profits. And with the U.S. presidential election coming up in 2016, now is the perfect time to add balloon drops to your repertoire!
Format: Interactive Lecture
Category: Decor
Difficulty Level: Basic
Techniques Taught: How to create a balloon drop net from scratch; stitch types; filling choices and rigging options; best practices/systems for building, transporting, and rigging drops in large and small venues.

“Q” the Boom

Matt Lewis, CBA
Classroom:Grand Salon 9 & 12
Prerequisites: None
Class Description: When you incorporate an exploding balloon into your decor you only get one chance to create the perfect effect! Join Matt as he teaches delegates how to make, rig, and detonate the new Q-Boom! You will also learn how to fill the balloon, transport it to the site, and properly secure it. This class will give you the knowledge and confidence to sell exploding balloons time and time again!
Format: Hands-On, Interactive Lecture
Category: Decor, Design
Difficulty Level: Intermediate/Advanced
Techniques Taught: How to make an exploding balloon; how to rig safely and effectively

Creative Visual Merchandising

Sue Bowler, CBA
Classroom: Grand Salon 15
Prerequisites: None
Class Description: Retail is a competitive business; how you present your store or yourself at a tradeshow is a very strategic aspect of your business. This class will teach basic visual merchandising skills on how to create appealing displays to maximize sales opportunities. Explore the concept of displays that “talk” to customers!
Format: Interactive Lecture
Category: Retail, Decor, Design
Difficulty Level: Intermediate
Techniques Taught: Create designs that tell a story and have a theme for maximum visual impact

Branding for Success

Jill Shortreed, CBA
Classroom: Rosedown
Prerequisites: Delegates may bring their own printed collateral for class discussion
Class Description: Your business has a brand, but is it saying what you want it to? Using worksheets and interactive lectures, this class will explore how to make you and your business rise above your competition. Explore who your ideal clients are, and how to position your business to earn their top dollar.
Format: Interactive Lecture
Category: Business
Difficulty Level: All
Techniques Taught: Define and position your brand, improve, and maintain a successful brand

The 3Ds of Balloons: Dreams, Decisions & Discipline

Treb Heining, CBA
Classroom: Versailles
Prerequisites: None
Class Description: In the early days, Treb was mentored by friends and renowned entrepreneurs: Wally Amos of Famous Amos Chocolate Chip Cookie and Dave Klein, the inventor of the Jelly Belly Jelly Bean. Today Treb is happy to share valuable tips he learned from these legends on how best to sell and market your company. Join Treb as he makes learning entertaining and shares from his personal experience of how to sell balloon decor jobs big and small.
Format: Lecture
Category: Decor, Business
Difficulty Level: All
Techniques Taught: Learn how the word “sell” is not a four-letter word, and how to create your own unique story to help market your business through media exposure

4:00 - 5:30PM

Advanced Quick Links

Didier Dvorak, CBA
Classroom: Grand Ballroom A
Prerequisites: Decor knowledge, proper inflation technique, and prior experience working with Quick Links
Class Description: Think you know everything there is to know about Quick Link Balloons? Think again! In this class, delegates will learn new and advanced techniques for working with Quick Links to create large sculptures. Didier will share his tips and tricks for building large Quick Link designs on-site and selling the sizable creations to customers. Delegates will also have the opportunity to apply the new techniques they’ve learned to a large sculpture build in class.
Format: Interactive Lecture
Category: Decor, Design
Difficulty Level: Advanced
Techniques Taught: Learn how to master the curves and change the direction of Quick Links to create a 3D perception.

Advanced Decor with 321Qs

Luc Bertrand, CBA
Classroom: Grand Salon 4 & 7
Prerequisites: Knowledge of tying clusters, Classic Balloon Decor, helium use, and using job cost forms
Class Description: Classic Balloon Decor is taken to the next level in this session. Luc will show you how to advance your Garlands, Arches, and murals by adding patterns and sizing variations to give a visual distortion and higher impact. With Luc's guidance you will create an array of decor and master the skills needed to create your own advanced decor.
Format: Hands-On
Category: Decor
Difficulty Level: Intermediate
Techniques Taught: Exploring new concepts for Classic Balloon Decor, quick construction methods, and balloon building elements

Color as a Tool

Olga Baranova, CBA; & Olga Samoilova, CBA
Classroom: Grand Salon 10
Prerequisites: Classic Balloon Decor
Class Description: Don’t be intimidated by the wide range of Qualatex colors! Learn how to use color as a tool, use color to create decor and designs, match different colors, and select perfect color combinations. Delegates will also learn how to amplify the visual impact of color in their designs.
Format: Interactive Lecture
Category: Design
Difficulty Level: Intermediate
Techniques Taught: How to use a color wheel and double stuffing as a tool

Balloon Hats

Dennis Scott, CBA
Classroom: Grand Salon 13 & 16
Prerequisites: Basic balloon twisting
Class Description: Are you getting tired of making the same old balloon hats at each and every event? In this hands-on class, learn how to create new and unique designs that will create a huge impact at your event. Dennis will cover new techniques that will wow your audience and get maximum visibility.
Format: Hands-On
Category: Twisting
Difficulty Level: Advanced
Techniques Taught: Double stuffing, Raisin Twists, and sidewall bubbles

Executing the Perfect Balloon Drop

Connie Iden-Monds, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: None
Class Description: Nothing creates more excitement at an event than a balloon drop! In this class, you’ll learn how to create a flawless balloon drop including aspects such as planning, tools, rigging mediums, and drop materials. Because drops can be filled in a very short time, there’s minimal investment for big profits. And with the U.S. presidential election coming up in 2016, now is the perfect time to add balloon drops to your repertoire!
Format: Interactive Lecture
Category: Decor
Difficulty Level: Basic
Techniques Taught: How to create a balloon drop net from scratch; stitch types; filling choices and rigging options; best practices/systems for building, transporting, and rigging drops in large and small venues.

“Q” the Boom

Matt Lewis, CBA
Classroom:Grand Salon 9 & 12
Prerequisites: None
Class Description: When you incorporate an exploding balloon into your decor you only get one chance to create the perfect effect! Join Matt as he teaches delegates how to make, rig, and detonate the new Q-Boom! You will also learn how to fill the balloon, transport it to the site, and properly secure it. This class will give you the knowledge and confidence to sell exploding balloons time and time again!
Format: Hands-On, Interactive Lecture
Category: Decor, Design
Difficulty Level: Intermediate/Advanced
Techniques Taught: How to make an exploding balloon; how to rig safely and effectively

Creative Visual Merchandising

Sue Bowler, CBA
Classroom: Grand Salon 15
Prerequisites: None
Class Description: Retail is a competitive business; how you present your store or yourself at a tradeshow is a very strategic aspect of your business. This class will teach basic visual merchandising skills on how to create appealing displays to maximize sales opportunities. Explore the concept of displays that “talk” to customers!
Format: Interactive Lecture
Category: Retail, Decor, Design
Difficulty Level: Intermediate
Techniques Taught: Create designs that tell a story and have a theme for maximum visual impact

Branding for Success

Jill Shortreed, CBA
Classroom: Rosedown
Prerequisites: Delegates may bring their own printed collateral for class discussion
Class Description: Your business has a brand, but is it saying what you want it to? Using worksheets and interactive lectures, this class will explore how to make you and your business rise above your competition. Explore who your ideal clients are, and how to position your business to earn their top dollar.
Format: Interactive Lecture
Category: Business
Difficulty Level: All
Techniques Taught: Define and position your brand, improve, and maintain a successful brand

The 3Ds of Balloons: Dreams, Decisions & Discipline

Treb Heining, CBA
Classroom: Versailles
Prerequisites: None
Class Description: In the early days, Treb was mentored by friends and renowned entrepreneurs: Wally Amos of Famous Amos Chocolate Chip Cookie and Dave Klein, the inventor of the Jelly Belly Jelly Bean. Today Treb is happy to share valuable tips he learned from these legends on how best to sell and market your company. Join Treb as he makes learning entertaining and shares from his personal experience of how to sell balloon decor jobs big and small.
Format: Lecture
Category: Decor, Business
Difficulty Level: All
Techniques Taught: Learn how the word “sell” is not a four-letter word, and how to create your own unique story to help market your business through media exposure

9:30 – 10:30AM

Roundtable

Classroom: Grand Ballroom A
Class Description: This is your opportunity to sit down for an hour of uninterrupted conversation with other balloon professionals and industry leaders, discuss the issues you face on a daily basis, and get ideas and answers from your peers. Each table will have an industry leader to help guide the discussions and provide feedback.
Difficulty Level: All

PANEL - "Qualatex Product & Development Team Q&A"

Classroom: Grand Salon 10
Class Description: This panel will feature members of the Pioneer Balloon product development team and plant employees. During this unique question and answer session you’ll have the opportunity to ask how products come into existence, the process for phasing products out, and any other product development questions you may have.
Difficulty Level: All

PANEL - "What Would You Do?"

Classroom: Grand Salon 13 & 16
Class Description: When you own your own business there is no handbook of rules on how to handle every scenario you may encounter. Sometimes a situation goes wrong with a client and you’re simply at a loss on what to do. This is your opportunity to ask our panel of industry leaders how they would handle difficult challenges you’ve encountered or may encounter in the future.
Difficulty Level: All

Gala Centerpiece

Eve Antonello, CBA*, & Silvia Santos, CBA*
Classroom: Grand Salon 9 & 12
Prerequisites: Basic knowledge of Classic Balloon Decor, twisting, fantasy flowers, and distortion
Class Description: Practice and experience makes perfect for any balloon artist. In this hands-on class, delegates will help create centerpieces for the masquerade-themed Grand Gala while practicing a variety of techniques including fantasy flowers and distortion.
Format: Hands-on
Category: Decor, Twisting, Design
Difficulty Level: Intermediate, Advanced
Techniques Taught: Distortion techniques, fantasy flowers, and centerpieces

PANEL - "Transitioning Your Business"

Classroom: Grand Salon 15
Class Description: How do you know when it is time to transition your business from home-based to a storefront or vice-versa? What about transitions from a hobby to a full-time business? The panel will tackle these questions and more during this question and answer session. They’ll also share what they learned before, during, and after making the transition.
Difficulty Level: All

PANEL - "Finding Your Niche"

Classroom: Rosedown
Class Description: Are you stretching yourself and your business too thin? This panel is comprised of balloon artists who have found their “niche” in a wide range of areas. Come hear their advice on how to better focus your efforts on quick, easy, and profitable designs and jobs. Ask questions and learn how to identify what best fits your market and how to grow that area of your business.
Difficulty Level: All

PANEL - "Working with Family Members"

Classroom: Versailles
Class Description: Working with family members can be a great benefit to your business, but it can come with its own set of challenges. Each member of this panel of industry professionals has experience building and running a successful business with family members and available for questions. Come learn the best practices and the pitfalls to avoid—to help your family business thrive!
Difficulty Level: All

11:00AM – 12:00PM

Roundtable

Classroom: Grand Ballroom A
Class Description: This is your opportunity to sit down for an hour of uninterrupted conversation with other balloon professionals and industry leaders, discuss the issues you face on a daily basis, and get ideas and answers from your peers. Each table will have an industry leader to help guide the discussions and provide feedback.
Difficulty Level: All

PANEL - "Qualatex Product & Development Team Q&A"

Classroom: Grand Salon 10
Class Description: This panel will feature members of the Pioneer Balloon product development team and plant employees. During this unique question and answer session you’ll have the opportunity to ask how products come into existence, the process for phasing products out, and any other product development questions you may have.
Difficulty Level: All

PANEL - "What Would You Do?"

Classroom: Grand Salon 13 & 16
Class Description: When you own your own business there is no handbook of rules on how to handle every scenario you may encounter. Sometimes a situation goes wrong with a client and you’re simply at a loss on what to do. This is your opportunity to ask our panel of industry leaders how they would handle difficult challenges you’ve encountered or may encounter in the future.
Difficulty Level: All

Gala Centerpiece

Eve Antonello, CBA*, & Silvia Santos, CBA*
Classroom: Grand Salon 9 & 12
Prerequisites: Basic knowledge of Classic Balloon Decor, twisting, fantasy flowers, and distortion
Class Description: Practice and experience makes perfect for any balloon artist. In this hands-on class, delegates will help create centerpieces for the masquerade-themed Grand Gala while practicing a variety of techniques including fantasy flowers and distortion.
Format: Hands-on
Category: Decor, Twisting, Design
Difficulty Level: Intermediate, Advanced
Techniques Taught: Distortion techniques, fantasy flowers, and centerpieces

PANEL - "Transitioning Your Business"

Classroom: Grand Salon 15
Class Description: How do you know when it is time to transition your business from home-based to a storefront or vice-versa? What about transitions from a hobby to a full-time business? The panel will tackle these questions and more during this question and answer session. They’ll also share what they learned before, during, and after making the transition.
Difficulty Level: All

PANEL - "Finding Your Niche"

Classroom: Rosedown
Class Description: Are you stretching yourself and your business too thin? This panel is comprised of balloon artists who have found their “niche” in a wide range of areas. Come hear their advice on how to better focus your efforts on quick, easy, and profitable designs and jobs. Ask questions and learn how to identify what best fits your market and how to grow that area of your business.
Difficulty Level: All

PANEL - "Working with Family Members"

Classroom: Versailles
Class Description: Working with family members can be a great benefit to your business, but it can come with its own set of challenges. Each member of this panel of industry professionals has experience building and running a successful business with family members and available for questions. Come learn the best practices and the pitfalls to avoid—to help your family business thrive!
Difficulty Level: All

2:00 - 3:30PM

Exquisite 3D Sculptures

Jeff Wong
Classroom: Grand Ballroom A
Prerequisites: Quick Links, Pinch Twist, Loop Twist, and Apple Twist
Class Description: Impress clients and add to any large space with an exquisite 3D sculpture. Explore the advantages of large 3D sculptures using Quick Links and entertainer balloons. Combining these two products together achieves a great look and is great for cost management.
Format: Hands-on
Category: Decor, Twisting
Difficulty Level: Intermediate
Techniques Taught: “W” connection method of Quick Links and entertainer balloons

Balloon Characters for Every Occasion

Fiona Fisher, CBA
Classroom: Grand Salon 4 & 7
Prerequisites: Basic knowledge of balloons and some basic twisting techniques
Class Description: Join Fiona as she demonstrates how to create fun and sellable balloon characters for a wide range of occasions including weddings, birthdays, babies, seasonal events, and more. The designs will incorporate a large selection of the Qualatex balloons along with new techniques.
Format: Hands-On
Category: Decor/Retail
Difficulty Level: Intermediate
Techniques Taught: Challenging twisting techniques and use of HI-FLOAT in entertainer balloons

Grab ‘n’ Go Decor

Dominic Cassidy, CBA, & Keith Stirman, CBA
Classroom: Grand Salon 10
Prerequisites: None
Class Description: Sick of being a delivery driver? Want to spend more time in your store making more balloon creations? Join Dom & Keith as they share their ideas on Decor to Go!
Format: Interactive Lecture
Category: Retail, Decor
Difficulty Level: All
Techniques Taught: Sales techniques – leading the sale, thought process of Grab ‘n’ Go designs, and tried-and-true sellable designs

Muscle Distortion Twisting

Jason Secoda
Classroom: Grand Salon 13 & 16
Prerequisites: Basic balloon twisting fundamentals including Loop Twists, 3-bubble roll through, Raisin Twists, ability to work with 646Qs, and basic distortion concepts
Class Description: In our relentless pursuit as artists to continually make our artwork more detailed, realistic, and marketable, we look for new innovations to make it stand out from the crowd. These distortion techniques will do just that—leaving you wondering whether you are looking at balloons, or real human limbs! We will also touch on important design concepts—including proportion and scaling—that can change a piece from bad to good, and from good to great!
Format: Interactive Lecture
Category: Twisting, Design
Difficulty Level: Intermediate
Techniques Taught: Students will learn how to create athletic human musculature, in full arms, hands, legs, feet, using balloon distortion techniques to achieve a realistic aesthetic.

Kids Around the World

Federico Onida, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: Classic balloon decor and weaving skills
Class Description: With these creations it’s like you’re travelling around the world in one trip! Delegates will learn various techniques and several designs for creating traditional costumes, accessories, and people from various countries. You’ll leave this class with the ability to plan a sculpture and reproduce a design.
Format: Hands-On
Category: Decor, Twisting, Design
Difficulty Level: Intermediate/Advanced
Techniques Taught: Framing, Garland, Twisting, Drawing, and Distortions

Gala Centerpiece

Eve Antonello, CBA*, & Silvia Santos, CBA*
Classroom: Grand Salon 9 & 12
Prerequisites: Basic knowledge of Classic Balloon Decor, twisting, fantasy flowers, and distortion
Class Description: Practice and experience makes perfect for any balloon artist. In this hands-on class, delegates will help create centerpieces for the masquerade-themed Grand Gala while practicing a variety of techniques including fantasy flowers and distortion.
Format: Hands-on
Category: Decor, Twisting, Design
Difficulty Level: Intermediate, Advanced
Techniques Taught: Distortion techniques, fantasy flowers, and centerpieces

Sweet 16 & Quinces

Anne McGovern, CBA
Classroom: Grand Salon 15
Prerequisites: Classic Balloon Decor and job cost forms
Class Description: Learn all of the aspects to creating unforgettable Sweet 16’s and Quinceañeras including how to put together packages, centerpieces for all budgets, and themed decor. Delegates will also learn how to upsell decor and incorporate added-value details to increase profits and make you stand out from your competition.
Format: Lecture
Category: Design
Difficulty Level: Intermediate
Techniques Taught: Upselling and adding value with tulle, feathers, numbers, and other theme items

Award Winning Small Sculptures

Colin Myles, CBA
Classroom: Rosedown
Prerequisites: None
Class Description: This class will show how small sculptures are created from the initial concept to the finished design, showing the techniques used and why one technique would be employed over another. Delegates will also learn how to make sculptures that customers can afford.
Format: Lecture
Category: Design
Difficulty Level: All
Techniques Taught: Incorporating the best techniques to give the desired scale and creating a sculpture in a cost effective manner

Making It a Show – The Power of Balloons

Treb Heining, CBA
Classroom: Versailles
Prerequisites: None
Class Description: Drawing on Treb’s nearly 50 years of working with balloons, this class will cover the incredible power balloons have. From a single balloon on a string, to a ballroom or stadium filled with them — there is nothing like the impact balloons can create. Learn better project organization, being professional, focusing on your strengths, locating and managing large crews of people, and documenting your work.
Format: Lecture
Category: Decor, Business
Difficulty Level: All
Techniques Taught: Learn how to be professional from the first phone call, project organization, how best to document your work, and much more

4:00 - 5:30PM

Exquisite 3D Sculptures

Jeff Wong
Classroom: Grand Ballroom A
Prerequisites: Quick Links, Pinch Twist, Loop Twist, and Apple Twist
Class Description: Impress clients and add to any large space with an exquisite 3D sculpture. Explore the advantages of large 3D sculptures using Quick Links and entertainer balloons. Combining these two products together achieves a great look and is great for cost management.
Format: Hands-on
Category: Decor, Twisting
Difficulty Level: Intermediate
Techniques Taught: “W” connection method of Quick Links and entertainer balloons

Balloon Characters for Every Occasion

Fiona Fisher, CBA
Classroom: Grand Salon 4 & 7
Prerequisites: Basic knowledge of balloons and some basic twisting techniques
Class Description: Join Fiona as she demonstrates how to create fun and sellable balloon characters for a wide range of occasions including weddings, birthdays, babies, seasonal events, and more. The designs will incorporate a large selection of the Qualatex balloons along with new techniques.
Format: Hands-On
Category: Decor/Retail
Difficulty Level: Intermediate
Techniques Taught: Challenging twisting techniques and use of HI-FLOAT in entertainer balloons

Grab ‘n’ Go Decor

Dominic Cassidy, CBA, & Keith Stirman, CBA
Classroom: Grand Salon 10
Prerequisites: None
Class Description: Sick of being a delivery driver? Want to spend more time in your store making more balloon creations? Join Dom & Keith as they share their ideas on Decor to Go!
Format: Interactive Lecture
Category: Retail, Decor
Difficulty Level: All
Techniques Taught: Sales techniques – leading the sale, thought process of Grab ‘n’ Go designs, and tried-and-true sellable designs

Muscle Distortion Twisting

Jason Secoda
Classroom: Grand Salon 13 & 16
Prerequisites: Basic balloon twisting fundamentals including Loop Twists, 3-bubble roll through, Raisin Twists, ability to work with 646Qs, and basic distortion concepts
Class Description: In our relentless pursuit as artists to continually make our artwork more detailed, realistic, and marketable, we look for new innovations to make it stand out from the crowd. These distortion techniques will do just that—leaving you wondering whether you are looking at balloons, or real human limbs! We will also touch on important design concepts—including proportion and scaling—that can change a piece from bad to good, and from good to great!
Format: Interactive Lecture
Category: Twisting, Design
Difficulty Level: Intermediate
Techniques Taught: Students will learn how to create athletic human musculature, in full arms, hands, legs, feet, using balloon distortion techniques to achieve a realistic aesthetic.

Kids Around the World

Federico Onida, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: Classic balloon decor and weaving skills
Class Description: With these creations it’s like you’re travelling around the world in one trip! Delegates will learn various techniques and several designs for creating traditional costumes, accessories, and people from various countries. You’ll leave this class with the ability to plan a sculpture and reproduce a design.
Format: Hands-On
Category: Decor, Twisting, Design
Difficulty Level: Intermediate/Advanced
Techniques Taught: Framing, Garland, Twisting, Drawing, and Distortions

Gala Centerpiece

Eve Antonello, CBA*, & Silvia Santos, CBA*
Classroom: Grand Salon 9 & 12
Prerequisites: Basic knowledge of Classic Balloon Decor, twisting, fantasy flowers, and distortion
Class Description: Practice and experience makes perfect for any balloon artist. In this hands-on class, delegates will help create centerpieces for the masquerade-themed Grand Gala while practicing a variety of techniques including fantasy flowers and distortion.
Format: Hands-on
Category: Decor, Twisting, Design
Difficulty Level: Intermediate, Advanced
Techniques Taught: Distortion techniques, fantasy flowers, and centerpieces

Sweet 16 & Quinces

Anne McGovern, CBA
Classroom: Grand Salon 15
Prerequisites: Classic Balloon Decor and job cost forms
Class Description: Learn all of the aspects to creating unforgettable Sweet 16’s and Quinceañeras including how to put together packages, centerpieces for all budgets, and themed decor. Delegates will also learn how to upsell decor and incorporate added-value details to increase profits and make you stand out from your competition.
Format: Lecture
Category: Design
Difficulty Level: Intermediate
Techniques Taught: Upselling and adding value with tulle, feathers, numbers, and other theme items

Award Winning Small Sculptures

Colin Myles, CBA
Classroom: Rosedown
Prerequisites: None
Class Description: This class will show how small sculptures are created from the initial concept to the finished design, showing the techniques used and why one technique would be employed over another. Delegates will also learn how to make sculptures that customers can afford.
Format: Lecture
Category: Design
Difficulty Level: All
Techniques Taught: Incorporating the best techniques to give the desired scale and creating a sculpture in a cost effective manner

Making It a Show – The Power of Balloons

Treb Heining, CBA
Classroom: Versailles
Prerequisites: None
Class Description: Drawing on Treb’s nearly 50 years of working with balloons, this class will cover the incredible power balloons have. From a single balloon on a string, to a ballroom or stadium filled with them — there is nothing like the impact balloons can create. Learn better project organization, being professional, focusing on your strengths, locating and managing large crews of people, and documenting your work.
Format: Lecture
Category: Decor, Business
Difficulty Level: All
Techniques Taught: Learn how to be professional from the first phone call, project organization, how best to document your work, and much more

* Instructor also fluent in Spanish & Portuguese

8:30 - 10:00AM

Create a Memorable Entrance

Dante Longhi, CBA*
Classroom: Grand Ballroom A
Prerequisites: Classic Balloon Decor, Basic knowledge of Distortion, Quick Links, and Classic Twists
Class Description: You will never have a second chance to make a great first impression. In this class delegates will learn how to create a complete scenario using large scale decor and how to apply the principles and elements of design. Delegates will be able to use the entire range of techniques and creativity taught in this class to WOW guests.
Format: Interactive Lecture
Category: Decor
Difficulty Level: Intermediate
Techniques Taught: Large sculpture, Quick Links, 3D designs

Ever-Changing Princesses

Jeff Wong
Classroom: Grand Salon 13 & 16
Prerequisites: Pinch Twist, Raisin Twist, Loop Twist, and Double Pinch Twist
Class Description: Princess balloon sculptures are popular and profitable! Learn how adding a few simple weaving techniques to a basic structure can transform it into a personalized princess.
Format: Hands-on
Category: Twisting
Difficulty Level: Intermediate
Techniques Taught:Design methods and 3-foot idol sketch

The BalloonART of Corporate Logos

Colin Stewart, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: None
Class Description: Wow your corporate clients with a larger-than-life reproduction of their logo. Join Colin as he teaches delegates the building blocks of designing and recreating a corporate logo. Delegates will learn different techniques and mediums for building logos as well as get hands-on practice. Colin will also share tips on selling logos to corporate clients.
Format: Hands-On
Category: Design
Difficulty Level: Intermediate, Advanced
Techniques Taught: How to reproduce a corporate logo to scale using a variety of mediums including foam core and hi-core in addition to both latex and Microfoil balloons.

Breathtaking Deliveries

Anne McGovern, CBA
Classroom: Grand Salon 15
Prerequisites: None
Class Description: Balloons make people smile and everyone loves receiving a balloon delivery. We will be creating some fun and profitable delivery pieces that will wow your clients. By adding twisted accents or embellishments you add value that will keep your client coming back again and again.
Format: Interactive Lecture
Category: Decor, Retail
Difficulty Level: All
Techniques Taught: Using deliveries as a teaching tool for staff and simple twisted accents

Let’s Get Efficient on Social Media

Eleonore Verfaillie
Classroom: Rosedown
Prerequisites: Basic knowledge of social media
Class Description: Learn how to promote your balloon business on social media. This class will cover key steps to using social media efficiently to market your business—from picking the best platform, to creating content and buying advertising. Learn how to define the right social media strategy to reach your business goals.
Format: Lecture
Category: Business
Difficulty Level: All
Techniques Taught: Defining a social media strategy, creating content, and buying advertising

More Than Numbers

Luc Bertrand, CBA
Classroom: Elmwood
Prerequisites: Knowledge of inflation, tying clusters, helium versus nitrogen, and job cost forms
Class Description: Luc will use his architectural background to show how Microfoil numbers can be used as structural elements for anything including deliveries and decor. Learn how adding balloon numbers to your designs will add numbers to your sales.
Format: Interactive Lecture
Category: Decor
Difficulty Level: Intermediate
Techniques Taught: Constructing secure, sellable, and impactful designs with Microfoils

The Complete Event

Tina Giunta, CBA
Classroom: Magnolia
Prerequisites: Must be confident with the basic twisting techniques such as Pinch, Loop, Bubble, Raisin, and Tulip Twists.
Class Description: In this class Tina will demonstrate how to create a range of coordinating designs to transform a boring room into a room that wows! She will also share her secrets for upselling room decor and confidently communicating ideas to your clients to help them visualize how the room will come together.
Format: Interactive Lecture
Category: Decor
Difficulty Level: Advanced
Techniques Taught: Different variations of double stuffing and three-dimensional weaves

Balloon Dresses

Azusa Ieizumi, CBA
Classroom: Jasperwood
Prerequisites: Basic twisting, Pinch Twist, Apple Twist, and Fantasy Flowers
Class Description: Learn how to create balloon dresses for everything from fashion shows, event decor, weddings, and children’ birthdays. Delegates will also learn how to sell a balloon dress to potential clients.
Format: Interactive Lecture
Category: Twisting, Design
Difficulty Level: Advanced
Techniques Taught: Various weaving techniques including weaving a dress shape

Five Events That Brought Me to Tears

Treb Heining, CBA
Classroom: Versailles
Prerequisites: None
Class Description: Join Treb in an open forum-style class that will explore five of his favorite projects of all time. Each project will be presented from initial call and concept through completion, with questions from all encouraged. Extensive graphics of renderings, project folders, crew call sheets, and more will be used throughout this entertaining and informative journey through some of the most breathtaking balloon decor and effects ever created.
Format: Lecture
Category: Decor, Business, Design
Difficulty Level: All
Techniques Taught: Dreaming big, step-by-step project organization, designing systems for large-scale balloon inflation, and much more

I Wish I Had Known…

Amanda Armstrong, CBA
Classroom: Oak Alley
Prerequisites: None
Class Description: What do you need to know before opening your own balloon business? Explore the common mistakes new business owners make and how to overcome them. Learn the importance of organization, pricing, time management, and other concepts to help you grow a successful balloon business.
Format: Lecture
Category: Retail, Business
Difficulty Level: Basic
Techniques Taught: Time-saving tips for a saturated schedule and multiple events; working with customers

10:30 - 12:00PM

Create a Memorable Entrance

Dante Longhi, CBA*
Classroom: Grand Ballroom A
Prerequisites: Classic Balloon Decor, Basic knowledge of Distortion, Quick Links, and Classic Twists
Class Description: You will never have a second chance to make a great first impression. In this class delegates will learn how to create a complete scenario using large scale decor and how to apply the principles and elements of design. Delegates will be able to use the entire range of techniques and creativity taught in this class to WOW guests.
Format: Interactive Lecture
Category: Decor
Difficulty Level: Intermediate
Techniques Taught: Large sculpture, Quick Links, 3D designs

Advanced Twisting Techniques for Twisted Masters

Pieter van Engen, CBA
Classroom: Grand Salon 13 & 16
Prerequisites: Apple and Tulip Twists
Class Description: Join Pieter as he demonstrates several techniques for distorting balloons including distortions in round, heart, and GEO Blossom balloons. Delegates will also learn how to improve the quality of designs and technical skills.
Format: Interactive Lecture
Category: Twisting
Difficulty Level: Advanced
Techniques Taught: Double stuffing, Frumple Twist, Bubble Frumple Twist, Raisin Twist, Heart distortions, Tight curls, Shock Twists, Hook Twist, Stretch inflating, and many more

Giant Flowers in a Giant Pot

Federico Onida, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: Classic Balloon Decor and weaving skills
Class Description: Do you want to make something original and stunning? Try putting giant flowers into giant vases! Join Federico as he teaches techniques for creating giant flowers and building large sculptures with 6-balloon clusters. Delegates will also learn a new way to use Quick Link Balloons in their designs.
Format: Hands-On
Category: Decor, Twisting, Design
Difficulty Level: Intermediate /Advanced
Techniques Taught: Creating a 6-balloon-cluster, working with Quick Links, and twisting

Breathtaking Deliveries

Anne McGovern, CBA
Classroom: Grand Salon 15
Prerequisites: None
Class Description: Balloons make people smile and everyone loves receiving a balloon delivery. We will be creating some fun and profitable delivery pieces that will wow your clients. By adding twisted accents or embellishments you add value that will keep your client coming back again and again.
Format: Interactive Lecture
Category: Decor, Retail
Difficulty Level: All
Techniques Taught:Using deliveries as a teaching tool for staff and simple twisted accents

Bubble Deliveries

Olga Baranova, CBA; & Olga Samoilova, CBA
Classroom: Rosedown
Prerequisites: Classic Balloon Decor and Job Cost Form
Class Description: In this class you will learn how to properly work with Bubble Balloons to create stable and durable delivery designs, as well as how to deliver them to customers. You will also learn quick and effective everyday and seasonal design ideas, and how to incorporate coordinating latex and Microfoil balloons into your Bubble designs.
Format: Interactive Lecture
Category: Design, Retail
Difficulty Level: Intermediate
Techniques Taught: Effective techniques for Bubble Balloon designs, and basics or double stuffed balloons

More Than Numbers

Luc Bertrand, CBA
Classroom: Elmwood
Prerequisites: Knowledge of inflation, tying clusters, helium versus nitrogen, and job cost forms
Class Description: Luc will use his architectural background to show how Microfoil numbers can be used as structural elements for anything including deliveries and decor. Learn how adding balloon numbers to your designs will add numbers to your sales.
Format: Interactive Lecture
Category: Decor
Difficulty Level: Intermediate
Techniques Taught: Constructing secure, sellable, and impactful designs with Microfoils

“Q” the Boom

Matt Lewis, CBA
Classroom: Magnolia
Prerequisites: None
Class Description: When you incorporate an exploding balloon into your decor you only get one chance to create the perfect effect! Join Matt as he teaches delegates how to make, rig, and detonate the new Q-Boom! You will also learn how to fill the balloon, transport it to the site, and properly secure it. This class will give you the knowledge and confidence to sell exploding balloons time and time again!
Format: Hands-On, Interactive Lecture
Category: Decor, Design
Difficulty Level: Intermediate/Advanced
Techniques Taught: How to make an exploding balloon; how to rig safely and effectively

Balloon Dresses

Azusa Ieizumi, CBA
Classroom: Jasperwood
Prerequisites: Basic twisting, Pinch Twist, Apple Twist, and Fantasy Flowers
Class Description: Learn how to create balloon dresses for everything from fashion shows, event decor, weddings, and children’ birthdays. Delegates will also learn how to sell a balloon dress to potential clients.
Format: Interactive Lecture
Category: Twisting, Design
Difficulty Level: Advanced
Techniques Taught: Various weaving techniques including weaving a dress shape

Five Events That Brought Me to Tears

Treb Heining, CBA
Classroom: Versailles
Prerequisites: None
Class Description: Join Treb in an open forum-style class that will explore five of his favorite projects of all time. Each project will be presented from initial call and concept through completion, with questions from all encouraged. Extensive graphics of renderings, project folders, crew call sheets, and more will be used throughout this entertaining and informative journey through some of the most breathtaking balloon decor and effects ever created.
Format: Lecture
Category: Decor, Business, Design
Difficulty Level: All
Techniques Taught: Dreaming big, step-by-step project organization, designing systems for large-scale balloon inflation, and much more

Bouquet Extravaganza

Alberto Falcone, CBA
Classroom: Oak Alley
Prerequisites: None
Class Description: Balloon bouquets can be used for any occasion, delivery, or decoration. In this class, Alberto will provide a different interpretation of the classic bouquet, and teach delegates how to transform something basic into an interesting design with added value. This is a demonstrative class covering multiple techniques and several different themes.
Format: Lecture
Category: Decor, Design
Difficulty Level: All
Techniques Taught: Assembling balloon bouquets, creating bases out of balloons, and distortion techniques.

1:30 - 3:00PM

The BalloonART of Corporate Logos

Colin Stewart, CBA
Classroom: Grand Ballroom A
Prerequisites: None
Class Description: Wow your corporate clients with a larger-than-life reproduction of their logo. Join Colin as he teaches delegates the building blocks of designing and recreating a corporate logo. Delegates will learn different techniques and mediums for building logos as well as get hands-on practice. Colin will also share tips on selling logos to corporate clients.
Format: Hands-On
Category: Design
Difficulty Level: Intermediate, Advanced
Techniques Taught: How to reproduce a corporate logo to scale using a variety of mediums including foam core and hi-core in addition to both latex and Microfoil balloons.

Advanced Twisting Techniques for Twisted Masters

Pieter van Engen, CBA
Classroom: Grand Salon 13 & 16
Prerequisites: Apple and Tulip Twists
Class Description: Join Pieter as he demonstrates several techniques for distorting balloons including distortions in round, heart, and GEO Blossom balloons. Delegates will also learn how to improve the quality of designs and technical skills.
Format: Interactive Lecture
Category: Twisting
Difficulty Level: Advanced
Techniques Taught: Double stuffing, Frumple Twist, Bubble Frumple Twist, Raisin Twist, Heart distortions, Tight curls, Shock Twists, Hook Twist, Stretch inflating, and many more

Giant Flowers in a Giant Pot

Federico Onida, CBA
Classroom: Grand Salon 19 & 22
Prerequisites: Classic Balloon Decor and weaving skills
Class Description: Do you want to make something original and stunning? Try putting giant flowers into giant vases! Join Federico as he teaches techniques for creating giant flowers and building large sculptures with 6-balloon clusters. Delegates will also learn a new way to use Quick Link Balloons in their designs.
Format: Hands-On
Category: Decor, Twisting, Design
Difficulty Level: Intermediate /Advanced
Techniques Taught: Creating a 6-balloon-cluster, working with Quick Links, and twisting

Ever-Changing Princesses

Jeff Wong
Classroom: Grand Salon 15
Prerequisites: Pinch Twist, Raisin Twist, Loop Twist, and Double Pinch Twist
Class Description: Princess balloon sculptures are popular and profitable! Learn how adding a few simple weaving techniques to a basic structure can transform it into a personalized princess.
Format: Hands-on
Category: Twisting
Difficulty Level: Intermediate
Techniques Taught:Design methods and 3-foot idol sketch

Bubble Deliveries

Olga Baranova, CBA; & Olga Samoilova, CBA
Classroom: Rosedown
Prerequisites: Classic Balloon Decor and Job Cost Form
Class Description: In this class you will learn how to properly work with Bubble Balloons to create stable and durable delivery designs, as well as how to deliver them to customers. You will also learn quick and effective everyday and seasonal design ideas, and how to incorporate coordinating latex and Microfoil balloons into your Bubble designs.
Format: Interactive Lecture
Category: Design, Retail
Difficulty Level: Intermediate
Techniques Taught: Effective techniques for Bubble Balloon designs, and basics or double stuffed balloons

The Complete Event

Tina Giunta, CBA
Classroom: Elmwood
Prerequisites: Must be confident with the basic twisting techniques such as Pinch, Loop, Bubble, Raisin, and Tulip Twists.
Class Description: In this class Tina will demonstrate how to create a range of coordinating designs to transform a boring room into a room that wows! She will also share her secrets for upselling room decor and confidently communicating ideas to your clients to help them visualize how the room will come together.
Format: Interactive Lecture
Category: Decor
Difficulty Level: Advanced
Techniques Taught: Different variations of double stuffing and three-dimensional weaves

“Q” the Boom

Matt Lewis, CBA
Classroom: Magnolia
Prerequisites: None
Class Description: When you incorporate an exploding balloon into your decor you only get one chance to create the perfect effect! Join Matt as he teaches delegates how to make, rig, and detonate the new Q-Boom! You will also learn how to fill the balloon, transport it to the site, and properly secure it. This class will give you the knowledge and confidence to sell exploding balloons time and time again!
Format: Hands-On, Interactive Lecture
Category: Decor, Design
Difficulty Level: Intermediate/Advanced
Techniques Taught: How to make an exploding balloon; how to rig safely and effectively

I Wish I Had Known…

Amanda Armstrong, CBA
Classroom: Jasperwood
Prerequisites: None
Class Description: What do you need to know before opening your own balloon business? Explore the common mistakes new business owners make and how to overcome them. Learn the importance of organization, pricing, time management, and other concepts to help you grow a successful balloon business.
Format: Lecture
Category: Retail, Business
Difficulty Level: Basic
Techniques Taught: Time-saving tips for a saturated schedule and multiple events; working with customers

Bouquet Extravaganza

Alberto Falcone, CBA
Classroom: Oak Alley
Prerequisites: None
Class Description: Balloon bouquets can be used for any occasion, delivery, or decoration. In this class, Alberto will provide a different interpretation of the classic bouquet, and teach delegates how to transform something basic into an interesting design with added value. This is a demonstrative class covering multiple techniques and several different themes.
Format: Lecture
Category: Decor, Design
Difficulty Level: All
Techniques Taught: Assembling balloon bouquets, creating bases out of balloons, and distortion techniques.

* Instructor also fluent in Spanish & Portuguese


Basic
Basic classes are open to all delegates and typically do not require previous experience in the balloon industry or knowledge of industry terms and techniques. In some cases, class content will cross over into the intermediate level.

Intermediate
Requires knowledge of basic skills such as spiral Columns and Arches, balloon tying, and balloon colors and sizes. You should have at least one year of hands-on experience in the industry. Theory is taught at this level, including formulas, cost analysis, and elements of design, and trade terminology is used.

Advanced
You should have mastered all basic balloon techniques. Applications of theory are often addressed, including formulas, elements of design, and cost analysis, so you should be knowledgeable in these areas. Questions related to basic industry knowledge and trade terminology will not be addressed.